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Karnataka launches its own millet brands

The state government on Saturday released two brands for organic and millet produce at the National Organic and Millets Trade Fair under way at Palace Grounds.

Published: 30th April 2017 04:55 AM  |   Last Updated: 30th April 2017 04:55 AM   |  A+A-

By Express News Service

BENGALURU: The state government on Saturday released two brands for organic and millet produce at the National Organic and Millets Trade Fair under way at Palace Grounds.

Minister for Agriculture Krishna Byre Gowda launched Sresta Karnataka for organic produce and Siri Karnataka for millet produce. About 14 farmer federations from Karnataka took part in the release of the brand names, which intends to promote wellness and good health.

“In view of market linkage between farmers and markets and in order to align with the changing market dynamics and to reach wider sections of society through building product identity, Siri Karnataka and Sresta Karnataka have been created for the regional federations and the product value chain. This would facilitate the organised marketing of these high-quality food items,” Krishna Byre Gowda said. 

More and more farmers in Karnataka are moving towards organic farming. The brand names can be used by those who have been issued certification by the government or are in the process of gaining certification. The process of certification takes about three years to be completed.

While the farmers have already converted to organic, they are watched over three years so that there is no chemical residue in the soil and the products are organic as per norms.



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