STOCK MARKET BSE NSE

Kudumbashree goes digital. Visibility on more platforms soon

 Kudumbashree mission has gone digital with its products now being sold online. The MoU signed with Amazon was the first step towards it. 

Published: 01st March 2019 06:15 AM  |   Last Updated: 01st March 2019 06:15 AM   |  A+A-

Express News Service

THIRUVANANTHAPURAM:  Kudumbashree mission has gone digital with its products now being sold online. The MoU signed with Amazon was the first step towards it. A deal with Flipkart, the Indian e-commerce giant, is also in the pipeline. Kudumbashree is also selling its products through Government e Marketplace (GeM) and kudumbashreebazaar.com, Kudumbashree’s own online e-commerce portal.

A decision has also been reached to allot a shelf for Kudumbashree in 93 Supplyco outlets across the state. Also, these products will be sold through 60 Horticorp stores run by them. The Agro Hyper bazaar’s are also a one-stop shopping centre for Kudumbashree products.“Online platforms have deeper penetration in society and Kudumbashree as of now doesn’t have any solid selling platforms.

We expect the listing on online platforms to give more visibility to these products. There are some tax issues because Kudumbashree is a mission, which has to be sorted out before teaming up with Flipkart and then we will be ready to go,” said Ajith Chacko, COO, Kudumbashree.

The Kudumbashree is selling stationery items through GeM. Through Amazon, as a first step, they will be selling personal care products and toiletries. “We have plans to further develop the scope of sales. We selected the products for sale based on quality, shelf life and other factors. The range of products will be widened over time,” said Ajith.

Over 500 Kudumbashree products are listed on the site. The listing of Kudumbashree as a seller in other e-commerce platforms is expected to increase the traffic to this portal also.  “We have allotted some fund for advertising this site in the current budget. The portal will give an opportunity to sellers across the state to sell their product.  We are also working towards quality management through uniform production protocol for at least 15 products as a first step,” said S Harikishore, executive director, Kudumbashree. 

Stay up to date on all the latest Kerala news with The New Indian Express App. Download now

Comments

Disclaimer : We respect your thoughts and views! But we need to be judicious while moderating your comments. All the comments will be moderated by the newindianexpress.com editorial. Abstain from posting comments that are obscene, defamatory or inflammatory, and do not indulge in personal attacks. Try to avoid outside hyperlinks inside the comment. Help us delete comments that do not follow these guidelines.

The views expressed in comments published on newindianexpress.com are those of the comment writers alone. They do not represent the views or opinions of newindianexpress.com or its staff, nor do they represent the views or opinions of The New Indian Express Group, or any entity of, or affiliated with, The New Indian Express Group. newindianexpress.com reserves the right to take any or all comments down at any time.

flipboard facebook twitter whatsapp