Techno School wins Google Online Challenge

Students of The Techno School, Bhubaneswar, a sister concern of Techno Group of Institutions, made the state proud by winning Google Online Marketing Challenge 2010 from Asia Pacific Region. I

Published: 11th June 2010 09:48 AM  |   Last Updated: 16th May 2012 09:03 PM   |  A+A-

Students of The Techno School, Bhubaneswar, a sister concern of Techno Group of Institutions, made the state proud by winning Google Online Marketing Challenge 2010 from Asia Pacific Region. It’s an international challenge where technical students from Orissa shine with their effort and concept to provide new edge of marketing platform to the whole world.

This year on Google Online Marketing Challenge, 3000 student teams from 70 countries participated and finally from Asia Pacific Region the team from TTS, Bhubaneswar led by two students of final year B.Tech Chandrasekhar Panda and Saswat Swain, won the challenge followed by getting a chance to be in the world Top 15 teams.

The Google Online Marketing Challenge is a hands-on exercise for undergraduate or graduate students in classes such as advertising, ecommerce, integrated marketing  communication, management information systems, and  marketing and new media technologies. The goal for students  is effective online marketing via sound marketing analysis to  optimise, manage and update a Google AdWords campaign.

Sarat Chandra Routray, Chairman of Techno Group of Institutions and Manas Mohan Dalai, Director, expressed happiness with the performance of the team.


Future Group’s Future Innoversity

THE FUTURE Group announced the launch of Future Innoversity, an academic initiative of its learning-training-education arm, Future Human Development Limited (FHDL). Future Innoversity will offer full-time, three-year BBA degree programme and full-time, two-year MBA  programme with specialisation in retail or entrepreneurship. Both programmes are certified by the Indira Gandhi National Open University (IGNOU) and UGC approved. The MBA is AICTE approved.  

Future Innoversity intends to leverage Future Group’s in-depth  understanding of the Indian consumer psyche to design and deliver course content.

The curriculum developed for the MBA  and BBA programmes, have a blend of classroom sessions combined with practical experience in Future Group’s various retail formats. This will not only equip students with life-skills but also help open their minds and build self-belief and confidence that will help them grow and be successful in life.  

Future Innoversity runs three state-of-the-art centres in Bengaluru, Kolkata and Ahmedabad and a centre coming up in  Delhi. The centres are equipped with classrooms, auditoriums,  mock rooms, library, residential and other student-centric  facilities.

Says Sushant Das, Deputy General Manager, Future Human Development Ltd and Centre Head,  Kolkata, “We are pleased to launch these MBA and BBA  programmes specialising in retail and entrepreneurship. Our  focus is to increase employability and not just provide employment. This will be the first of the series of several other programmes we will launch that are tailored for the Indian  market.”

An IGNOU spokesperson said, ”IGNOU and FHDL also aim to develop and evolve as a centre of excellence in this part of the world for various career-oriented learning streams.

Professional and industry-oriented education through the industry-institution collaboration model is the focus of this  programme.”

In 2008, India’s largest retail organisation, Future Group,  established Future Human Development Limited (FHDL) to address opportunities in the education space. The content and methodology is anchored in the Indian cultural context so that people can take advantage of leadership lessons and apply it in life.

--Express Features 


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