British team hails milk supply chain

Published: 22nd August 2012 12:16 PM  |   Last Updated: 22nd August 2012 12:16 PM   |  A+A-

A British Parliamentary delegation on Tuesday appreciated the “ethical milk sourcing” programme launched by India’s first venture capital funded agri-food startup Milk Mantra, which produces milk under the brand of Milk Moo.

The 10-member delegation of lawmakers, led by Sir Alan Haselhurst, MP (Conservative), and Baroness Royal of Blaidson (Labour), visited the startup’s milk production and packaging facility at Gop and interacted with the stakeholders.

Apprising them of the initiative, Managing Director and CEO Srikumar Mishra said, “the programme has positively impacted more than 5,000 farmers in Puri district.

The ethical sourcing module has educated the farmers on quality management and fair pricing while weeding out middlemen from the supply chain.

The programme has also assisted the farmers with supply of premium quality cattle feed, organising health camps for the animals and facilitating tie-ups with banks and microfinance organisations for loans to procure animals, Mishra said.

 Milk Mantra is the only company to have integrated tetrapack milk processing line, ensuring quality and increasing shelf life of the milk and milk products.


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