‘Business Dictates Film Market Today, Not Art’

Published: 06th November 2014 06:00 AM  |   Last Updated: 05th November 2014 10:33 PM   |  A+A-


BHUBANESWAR : Business has taken over art as far as Indian films are concerned.

It’s more about six packs and `100 crore today than the story line, opined speakers at the second session -- Writing for a Visual Medium -- at the Odisha Literary Festival 2014, organised by The New Indian Express Group.

Chairing the session, filmmaker Nilamadhab Panda said new age script writers in Bollywood are scared to write a good story fearing if their work would fetch good money from the market or not. “In fact, this fear psychosis is crippling creativity,” he said.

“It is mostly about the business dynamics… if a story would click in the entertainment market and would take the fastest route to the `100 crore club or not,” he said.

“Film from a big banner releases in 4,000 theatres and the Bollywood-crazy viewers have no other option, but to watch it as there is no better alternative available,” Panda said.

Joining the discussion, novelist and diplomat Vikas Swarup said unlike the West where the story of a film is considered supreme, in India, the story comes last as far as filmmaking is concerned.

“We know people who have watched Sholay at least a 100 times, but no one will watch the current releases more than once. It is through aggressive marketing that people are being brought to theatres, but after that the filmmakers and distributors are not bothered if their film is liked by the audience or not,” Swarup said.

Television personality and poet Lavlin Thadani, however, blamed the audience for the dismal state of affairs with regard to writing for the visual medium. “We, as audience, do not think before watching a film. We see whatever is shown to us. This inertia of watching anything and everything that Bollywood offers us is a deep-rooted conditioning,” she said.


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