DHENKANAL: Stall No. 306, selling tea masala at the Bali Jatra ground in Cuttack, has been attracting visitors in droves.
Set up by Mission Producers Federation of Dhenkanal district, the tea packets in the stall have been flying off the shelves like hot cakes.
The stall managers attribute the high demand for tea masala to rising health consciousness among the people. The tea contains herbal ingredients like clove, dry ginger, ginger, bay leaf, long pepper, black pepper, big cardamom and cardamom. A 50 gm packet costs Rs40.
The federation comprises 32 members who are supported by ORMAS, which provides marketing opportunities in every mela in the State, said Sabitri Sukla, president of the federation.
“We sell tea masala packets worth Rs20,000 per day,” she added.
Preparation for participating in Bali Jatra started two months before the event kicked off. “You can add the masala in raw tea, green tea or black tea. A 50 gm packet can be used to make 40 cups,” said Kalpana Behera, secretary of the federation. The brain behind the tea masala initiative is Kishor Chandra Sahoo, who is also the coordinator of the federation.
Apart from tea masala, a visitor can also choose from 30 varieties of pickles, spices and 40 other food items.