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Financial Literacy Campaign in 27 Dists from Today

Published: 12th July 2015 06:10 AM  |   Last Updated: 12th July 2015 06:10 AM   |  A+A-

BHUBANESWAR: National Bank for Agriculture and Rural Development (NABARD) will launch a massive financial literacy and awareness drive in the State on Sunday coinciding with the bank's 34th foundation day.

Financial Literacy and Awareness Programme (FLAP) will be organised in 27 districts of the State to make people aware of various schemes launched by the NDA Government at the Centre.

The programme will focus on Prime Minister Jan Dhan Yojana (PMJDY), Prime Minister Surasksha Bima Yojana (PMSBY), Prime Minister Jeevan Jyoti Bima Yojana (PMJJBY) and Atal Pension Yojana (APY).

Special emphasis will be on APY, a pension scheme for social security, that guarantees a fixed monthly pension for people turning 60, NABARD sources said.

The bank will rope in NGOs for the awareness programme. All commercial banks and regional rural banks will participate. Besides awareness, people will be enrolled under PMJDY, said Bank's Chief General Manager (Odisha) SK Kale.

The three districts of Sonepur, Jharsuguda and Boudh left out of awareness drive will be covered subsequently, he added.

In order to provide free financial education and credit counselling, NABARD is planning to open financial literacy centres in all districts through cooperative banks, he added.

NABARD has already conducted 3,031 village-level, 551 block-level and 121 district-level programmes. The bank has also supported 105 financial literacy centres which include 94 of cooperative banks.

The bank has produced a telefilm 'Sambhab' of one hour duration on financial literacy. The film is being telecast on Doordarshan (DD) and other local TV channels.

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