BHUBANESWAR: Expanding its bouquet, Orissa State Cooperative Milk Producers Federation (Omfed) on Wednesday announced launch of a slew of milk-based products such as dairy whitener, peda, khoya and bread.
The products were unveiled by Agriculture, Fisheries and Animal Resources Development Minister Pradeep Maharathy at the district agriculture fair organised by Agricultural Technology Management Agency (ATMA) at Satasankha in Puri district.
The dairy whitener will be available in 50 gm, 200 gm and 500 gm and one kg pack while khoya would come in 200 gm, 500 gm, one kg and five kg packs. Peda will be available in 100 gm, 200 gm, 300 gm and 400 gm pack. Omfed Bread will cover all three variants such as white, milky and brown
The milk producer had launched Rasagola and Gulab Jamun last year and been able to record a sale of 13 tonnes within a couple of months. Currently, they are being marketed in Sambalpur, Dhenkanal, Bhawanipatna, Balangir, Jeypore, Rourkela, Balasore, Ganjam, Cuttack and Bhubaneswar.
The dairy whitener, peda, khoya and bread will also be available soon throughout the State.
“These new products are of good quality and served to consumers at very competitive prices. The surplus milk of farmers is being be utilised for these products. Expansion of offerings will encourage farmers to produce more milk to earn more,” Secretary, FARD and Omfed managing director Bishnupada Sethi said.