Behind the look

Fashion Pitara exhibition at Hotel Mayfair in the city is surely your one-stop destination if you want to be a proud owner in fashion industry.

Published: 29th July 2016 11:18 PM  |   Last Updated: 29th July 2016 11:18 PM   |  A+A-


ODISHA: For those who understand fashion and would like to be a proud owner of some of the best collections from the fashion world, Fashion Pitara exhibition at Hotel Mayfair in the city is surely your one-stop destination. After five successful shows at Ranchi in Jharkhand, the two-day exhibition began in Bhubaneswar on Friday. On display are western and ethnic wear for men, women and kids, accessories, home decor, rakhi, gift items, footwear and linen, by some of the best names in the design industry.

At the exhibition you can scout for trendiest collections by 45 designers from Mumbai, Kolkata, Delhi, Bengaluru, Ranchi, Bhubaneswar and Cuttack, said Niyanta Agarwal, one of the managers of exhibition.

Terming the exhibition as a pre-Rakhi event, Niyanta said the products on display include saris, sequined blouses, kurtis, tunics, dresses, anarkalis and casual salwar sets. A wide range of accessories including chunky jewellery along with kidswear, menswear, hand bags, evening bags, footwear and other accessories to complete the look are on show besides, home decor and soft furnishing items.

A well-known name in the fashion world, Pranay Baidya from Kolkata has opened a studio at the exhibition. Baidya has transformed heritage weaves into haute silhouettes featuring sarees, lehengas and blouses in eclectic colours. His menswear range is an unique collection of artistic prints, sculpted jackets and intricately detailed kurtas and draped dhotis which curate a seamless blend of trendy and traditional. His bridal collection is a crowd puller at the exhibition.

Another designer, Reemly Mohanty who runs Reemly Design Studio in Bhubaneswar, says her collection is all about vibrant colours, floral designs and a blend of colourful threads and fabrics that would give a contemporary look to any attire.

Some of the well-known brands on display are Velvet Dori by Survika, bridal collection by Pink Mirror, intricate jewellery designs by Rudrakasha while Kalki from Mumbai has drapes of different hues and embellishments.

As far as home decor is concerned, the list is endless. Brands like The Nest and Naveen Agarwal are attracting good crowd while footwear by Mojaris are sure to leave you drooling.

Says Niyanta, the response has been enthusiastic and a footfall of around 800 per day is expected. "People here have the purchasing power and flair for fashion," she stated. The shopping brigade basically is 80 per cent women who wish to purchase the best and not the last, the event manager added. The two-day fashion and lifestyle carnival is closing on Saturday.

Something for the little ones Organisers have opened the Pitara for children too. While Ridhi Goenka's Snip & Smile stall showcases customised memorabilia, the tailor-made kids utilities by Richa Goenka and Shortstop & Lollipopz by Neha from Bengaluru have some high-end fashion apparel for both boys and girls for any age group.


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