ORMAS to set up 420 stalls in Pallishree Mela at Baliyatra this year

As many as six producer groups including four from Cuttack and one each from Puri and Jagatsinghpur will provide net, cotton and jute bags at Pallishree Mela.  

Published: 18th November 2023 09:17 AM  |   Last Updated: 18th November 2023 09:17 AM   |  A+A-

Odisha Rural Development and Marketing Society, ORMAS

Odisha Rural Development and Marketing Society (ORMAS)

By Express News Service

BHUBANESWAR: The Odisha Rural Development and Marketing Society (ORMAS) will set up at least 420 stalls at the national-level Pallishree Mela during Baliyatra festival, set to commence from November 27 here. Art and crafts along with an array of handlooms, handicrafts, agri-horticulture value-added products, authentic spices of women producers and artisans from across 30 districts of Odisha and 22 other states like Delhi, Haryana, Punjab, Manipur, Tripura, and Chhattisgarh will be showcased at the Pallishree Mela.

The design of ORMAS pavilion
replicating the Sun Temple

“The major objective of organising the Pallishree Mela is to promote authentic rural products of women artisans hailing from different parts of the country. Apart from providing a platform for rural artisans and producers to market their produce in urban markets, the fair aims at strengthening the rural economy and promote rural art and craft,” said joint CEO of ORMAS Cuttack Bipin Rout.

The rural artisans will be able to not only display and sell their products but also avail ample space for knowledge sharing, increasing bargaining power and better price realisation for their products at the fair, he said.  This year, ORMAS in collaboration with the district administration will set up a control room resembling the Sun Temple of Konark.

The replica of Sun Temple measuring 50 feet by 50 feet will have three rooms for office, coordination, information centre and conference hall for conducting workshops and meetings. The construction of the structure has already been started by Bhubaneswar-based Pinky Tent House.

This year, ORMAS has taken the eco-friendly initiative of replacing plastic cups with earthen ones sourced from women producer groups of Dampada block in Cuttack district. As many as six producer groups including four from Cuttack and one each from Puri and Jagatsinghpur will provide net, cotton and jute bags at Pallishree Mela.  

Like every year, the food pavilion of ORMAS will be a major attraction for revellers. The 30 stalls to be set up at the fair will offer delicacies from Odisha, Rajasthan, Punjab and North-Eastern states. “Last year, the national-level Pallishree Mela had registered sales of `24.56 crore and we are expecting to make sales of `35 to `40 crore this year,” said Rout.

Follow The New Indian Express channel on WhatsApp


Disclaimer : We respect your thoughts and views! But we need to be judicious while moderating your comments. All the comments will be moderated by the newindianexpress.com editorial. Abstain from posting comments that are obscene, defamatory or inflammatory, and do not indulge in personal attacks. Try to avoid outside hyperlinks inside the comment. Help us delete comments that do not follow these guidelines.

The views expressed in comments published on newindianexpress.com are those of the comment writers alone. They do not represent the views or opinions of newindianexpress.com or its staff, nor do they represent the views or opinions of The New Indian Express Group, or any entity of, or affiliated with, The New Indian Express Group. newindianexpress.com reserves the right to take any or all comments down at any time.

flipboard facebook twitter whatsapp