STOCK MARKET BSE NSE

To soften price spike, Jaya launches veggie outlets

The launch of the outlets is part of the measures taken by the State government to dampen soaring inflation in the prices of food items.

Published: 21st June 2013 09:35 AM  |   Last Updated: 21st June 2013 09:49 AM   |  A+A-

Chief Minister J Jayalalithaa on Thursday inaugurated 31 Farm Fresh Consumer Outlets, aimed at selling 31 different vegetables at reduced prices to consumers in the city. The launch of the outlets is part of the measures taken by the State government to dampen soaring inflation in the prices of food items. The outlets are aimed at eliminating middlemen and deliver benefit of associated price savings to both consumers and farmers.

Jayalalithaa inaugurated the 31 shops through video conferencing from the Secretariat. The shops are spread across the city and its suburbs and will be run by local co-operative societies. The model is simple. Vegetables are sourced from a number of districts that produce surplus veggies. The procurement is done through co-operative societies that also provide loans and assistance to the vegetable farmers.

Government sources said the system is designed to benefit farmers by procuring from their doorstep and ensuring payment for it the same day. The vegetables will then be sold in the city within a day of the procurement.

The Farm Fresh Consumer Outlets were among the announcements made by the Jayalalithaa government in its budget for 2013-14, and are aimed at bringing a degree of control on vegetable prices in the open market.

The vegetable sales move follows the government’s opening of 193 shops to sell rice at `20 per kg, which has softened the increase in open market prices.

Farm Fresh Consumer Outlets in Teynampet, Royapettah, Triplicane, RA Puram, Velachery, Saidapet, Villivakkam, Kilpauk, Periyar Nagar, Kannammapet and Thoraipakkam will be run at TUCS shops.

Poonga Nagar Co-op Society shops will host them in Anna Nagar, Villivakkam and Shenoy Nagar, while Kancheepuram Co-op Society shops will host them in East Tambaram, Chrome-pet, Porur, Pallavaram and Alandur.



Comments

Disclaimer : We respect your thoughts and views! But we need to be judicious while moderating your comments. All the comments will be moderated by the newindianexpress.com editorial. Abstain from posting comments that are obscene, defamatory or inflammatory, and do not indulge in personal attacks. Try to avoid outside hyperlinks inside the comment. Help us delete comments that do not follow these guidelines.

The views expressed in comments published on newindianexpress.com are those of the comment writers alone. They do not represent the views or opinions of newindianexpress.com or its staff, nor do they represent the views or opinions of The New Indian Express Group, or any entity of, or affiliated with, The New Indian Express Group. newindianexpress.com reserves the right to take any or all comments down at any time.

flipboard facebook twitter whatsapp