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Parties Fire up Social Media to Woo Gen-X

Published: 24th March 2014 08:01 AM  |   Last Updated: 24th March 2014 08:09 AM   |  A+A-

The online or the internet wing of most of the political parties, which have clearly got the message that the only avenue to develop proximity with the young voters and lure them towards their parties is the social media, are now working overtime loading their sites with a  host of information such as achievements, policies, promises, profile of candidates, etc. By this way, they parties are also able to lure Indian voters.

And as expected, a majority of them have been expecting good response every day.

For instance, the BJP has got over 30 lakh hits for its web pages, which have been uploaded with candidates’ campaign activities and public meetings supported by newspaper and television clippings. 

Likewise, the Facebook page of Vaiko has got 3344 hits where as his party’s page MDMK recorded only 133 so far.

“We have a separate online wing with a 100-strong team working all over the state. The team will constantly update the press releases, speeches and political events of Vaiko in the website and social networking sites, said Minnal Mohammed Ali, secretary of the online wing for MDMK.         

“The MDMK internet wing has sought 1,000 online supporters for each Lok Sabha Constituency, besides it is also expecting nearly 2,000 supporters to visit Tamil Nadu from overseas especially from South East Asia during elections for supporting their party who have already been linked through social media,” he added.

Saseeraman, BJP’s Madurai constituency in-charge and vice president of the State Propaganda Cell, said that “nearly 20 per cent of the youth have registered themselves in the new electoral rolls. These first time voters are active in online platform.” “The online activity of the party is a centralised process, where not only Modi but other leaders like Arun Jaitley and Muralidhar Rao, who are active on social networking sites and several television programmes, are also focused. We are planning to rope in the state leaders also to organise such online meetings ,” he added.

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