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Armani Junior woos baby boomers

Armani Junior opened its doors for the baby boomers this week and it is the first luxury kidswear label to have a dedicated flagship store.

Published: 09th September 2012 09:00 AM  |   Last Updated: 09th September 2012 09:00 AM   |  A+A-

Suneet-Varma-at-Armani-Juni

Kidswear is a segment in the apparel industry that has seen a constant growth even at the economic downturn phases. Hence, it couldn’t have been a more appropriate time to launch a luxury kidswear label in India.

Armani Junior opened its doors for the baby boomers this week and it is the first luxury kidswear label to have a dedicated flagship store. Unique Eye Luxury Apparel Pvt. Ltd holds the all-India franchisee for Armani Junior and designer Suneet Varma, who is director with the company, took us through a wide-range of merchandise for new-borns, infants, adolescents and teens uptil age 16.

As soon as you walk into Armani Junior, a kurta with ‘Emporio Armani’ insignia for adolescents grab the eyes. Varma says that over the multiple meetings he had with Armani, he suggested a typically Indian outfit to be part of Armani Junior merchandise to launch the label in India. It indeed has been a success mantra.

 

-Sunday Standard



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