Photographer and installation artist Leena Kejriwal initiated a path-breaking campaign to highlight the travails of a shocking reality of prostitution. There are three million women prostitutes in India, with 1.2 million being young girls aged between nine and 12 years. To counter this alarming fact of existence, veteran photographer Kejriwal propelled a significant movement, Missing.
The campaign creates a series of larger-than-life black silhouettes of young girls, placed against the urban skyline. The artwork is supplemented with an augmented reality application on phones that allows anyone with a smartphone to engage with the installations, uncover hidden stories and experiences, and become a part of the project.
Some of the eminent placements of silhouettes include Raahgiri in Connaught Place and Gurgaon that created immense public curiosity. Missing is also collaborating with Rotary for its Rotary Teach Child Welfare programme, which will see the campaign being taken to 10 cities across the country.