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PM empowers women with mobile equality

After demonetisation, massive media campaign has been launched by the government to promote cashless transactions.

Published: 03rd December 2016 10:26 PM  |   Last Updated: 04th December 2016 08:04 AM   |  A+A-

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Prime Minister Narendra Modi (File | PTI)

NEW DELHI: In an effort to boost ‘Naarishakti’, Prime Minister Narendra Modi is targeting to provide mobile phones to every woman in the country in the near future. Enhanced use of mobile phones for women has become critical at the time when the government is pitching for cashless economy.  

According to recent data, India’s mobile phone subscriber base crested the one billion users-mark;  28 per cent of females have cellphones compared to 43 per cent of men, one of the largest gender gaps in the world and the Modi government is eyeing to bridge it.

After demonetisation, massive media campaign has been launched by the government to promote cashless transactions. And use of mobile phone has been named as a key factor for the scheme as the government is promoting multiple mobile apps for cash transfers by linking it with Aadhaar numbers.



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