Multiplexes in India reopened this Thursday for public screening after nearly seven months, and they are offering incentives along with their channel partners to woo cinema lovers.
Though the Ministry of Home Affairs (MHA) has given its go-ahead to resuming cinema and theatre activities under Unlock 5.0, it has left for the states to take a final call in this regard.
The cinema body, which represents all the multiplex chains, including, PVR, INOX and Cinepolis, said the sector directly employs more than two lakh people and provides employment to lakhs indirectly.
Theatres have been closed since mid-March when COVID-19 began to spread in India.
In a statement released by the MAI, its President Deepak Asher said due to the shutdown, 'our Industry is going through an unprecedented crisis that threatens our very existence.'