The plea said media, particularly the electronic, has become like an unruly horse which needs to be tamed.
The Rajat Sharma-headed NBA said it is shocked to see hundreds of WhatsApp messages that have been exchanged between BARC India's former CEO -- Partho Dasgupta -- and Arnab Goswami.
Sharma was first elected as NBA president in 2014-15 and has since been heading the organisation barring 2016-17.
The News Broadcasters Association (NBA) also said that even though it does not agree with Goswami's "type of journalism", it denounces "retaliatory action", if any, by authorities.
In a statement, the News Broadcasters Association (NBA) expressed serious concern at 'the open-ended FIR registered by the Uttar Pradesh Police against the media for alleged TRP manipulation'.
Actress Rakul Preet Singh moves Delhi HC seeking to restrain media from linking her to Rhea drug case
The actress sought an interim order against the media till the time the NCB, Mumbai, completes the investigation and files an appropriate report before the competent court.
NBA said its code of ethics should be given a statutory recognition by making it a part of the Programme Code under the Cable TV Rules so that these codes become binding on all news channels.
The plea said that an independent body with the name of the Broadcast Regulatory Authority of India be set up to check sensational reporting and discourse by TV news channels on critical issues.
Advertising agencies are putting huge pressure to defer the payments to broadcasters and to allow more time over and above the 60 days credit period.
News Broadcasters Association president Rajat Sharma said due to the coronavirus pandemic and the subsequent lockdown, the expenses of news gathering operations has shot up significantly.
NBA president Rajat Sharma said it condemned the decision of the Ministry of Information and Broadcasting to impose the 48-hour ban on Asianet News and Media One News.