Multiplexes in India reopened this Thursday for public screening after nearly seven months, and they are offering incentives along with their channel partners to woo cinema lovers.
Theatre establishments put in place standard operating procedures like alternate seating, 50 per cent capacity, packaged snacks, thermal checks and deep sanitising.
The ticket prices have been reduced by 75 per cent to woo the audience back. According to the management, six shows will be run at PVR on the first day.
PVR Cinemas on Wednesday said 10 states and four union territories have given their go-ahead for the reopening of cinemas.
Though the Ministry of Home Affairs (MHA) has given its go-ahead to resuming cinema and theatre activities under Unlock 5.0, it has left for the states to take a final call in this regard.
The cinema body, which represents all the multiplex chains, including, PVR, INOX and Cinepolis, said the sector directly employs more than two lakh people and provides employment to lakhs indirectly.
Even as the lockdown is progressively eased, the Indian consumers' concern on germs exposure and desire for protective measures remain very high, Duhan added.
Theatres have been closed since mid-March when COVID-19 began to spread in India.
PVR will be the first major distributor to release films in theatres post the coronavirus-forced lockdown in the country.
Total income fell to Rs 642 crore from Rs 837 crore while total expenses came down to Rs 710 crore from Rs 761 crore in the same period.
"Theatres now are like injured athletes, who have to take a break before returning. They will very much be a part of the game," Bijli noted in Express Expressions, organised by The New Indian Express.
The multiplex stressed that theatrical experience remains the best medium for audiences to enjoy movies.
In a statement released by the MAI, its President Deepak Asher said due to the shutdown, 'our Industry is going through an unprecedented crisis that threatens our very existence.'
According to analysts, a sharp slowdown in the advertising revenue growth is likely to take a toll on broadcasters and print companies alike.
The cast and crew of ‘Street Dancer 3D’ was here in the city recently and they rubbed off their infectious dance energy on the audience too.