The worrying part will be the future because if the value of IPL decreases, BCCI's negotiating power may not remain the same.
As the BCCI and the franchises are busy preparing for IPL 2020, Vivo - the tournament's title sponsor, has pulled out of the upcoming edition.
Vivo was the second largest smartphone selling brand in India with 21 per cent market share in January-March quarter, according to market research firm IDC.
The company said that no worker at the Vivo factory has been found Covid-19 positive to date.
The country has been facing shortage of N-95 and other masks required for healthcare workers to prevent them from getting infected with deadly coronavirus.
The cancellations come despite the GSM Association’s newest measures to prevent the spread of coronavirus.
The company is planning to launch at least 20 such flagship experiential stores in the country, on the back of its aggressive offline strategy.
Vivo’s aggressive focus on offline market and price cuts on several models helped it gradually deplete Samsung’s lead over the past few quarters.
'With consumer satisfaction at our core, we aim to keep our business partners, employees, and shareholders content with all our decisions,' Vivo's CEO Jerome Chen said.
Media reports on Tuesday said employees from Vivo India's Greater Noida unit were laid off without any prior notic