Though India is perceived as a spiritual country at the heart of it, there's still a lot more that its citizens can and ought to draw from the Bhagavad Gita, said renowned Vedanta scholar Jaya Row. "We are still not taking the wealth of the Gita and are still looking westward. We are only taking concepts from the surface that have been marketed. The modern world is promoting and nourishing desire and the financial world is based on desire," said Row, during e-expressions, a virtual dialogue organised by The New Indian Express. The session also included TNIE's Editorial Director Prabhu Chawla and AUthor and Journlaist Kaveree Bamzai.
She also spoke about how they were trying to reach more people through sensible influencer targeting, "We should look at COVID as nature's way to course-correct. If a few leaders of society do it then the rest will follow. It's like promoting veganism. The goal was to get the top 7% of America to do because they knew the world will follow. We are trying to reach thinkers and intellectuals so that more people follow the path," she added that, "Hollywood stars like Will Smith and Julia Roberts have said that they are reading the Gita."