Frank Hernandez, 27, loved fashion and lived to purchase the finest pieces of clothing at Calvin Klein or Armani.
"He had the best of everything, the most expensive," said Jessica Leal, 19, one of his five siblings. "He liked the good stuff. And he worked hard for it."
A manager at a Calvin Klein store in Orlando, Hernandez grew up in Texas' Rio Grande Valley, near the U.S.-Mexico border, and had lived in Central Florida for three years.
Hernandez also loved Beyonce and going out to dance, and he frequented Pulse, Leal said. According to media reports, Hernandez's boyfriend was able to escape, but lost track of Hernandez in the chaos.
His sister has planned a fitting tribute: She'll wear Calvin Klein at his funeral.
"I'm pretty sure he'd love it if he saw it," she said.