Facebook CEO Mark Zuckerberg hits back against Apple's Tim Cook's criticism

Tim Cook has recently said that Apple executives have used privacy and transparency as a sales pitch, drawing a contrast with other companies especially Facebook.

Published: 03rd April 2018 09:03 AM  |   Last Updated: 03rd April 2018 09:03 AM   |  A+A-

Mark Zuckerberg | AP


SAN FRANCISCO: Facebook CEO Mark Zuckerberg hit back at Tim Cook saying that the recent criticism from his counterpart at Apple was unfounded, the media reported.

In an interview on Monday, Zuckerberg defended his company's business model by saying: "You know, I find that argument, that if you're not paying that somehow we can't care about you, to be extremely glib. And not at all aligned with the truth. 

"The reality here is that if you want to build a service that helps connect everyone in the world, then there are a lot of people who can't afford to pay. 

"Having an advertising-supported model is the only rational model that can support building this service."

Last month in a Recode and MSNBC interview, Cook had called for increased regulation of social media, and questioned the practice of monetising user data on free platforms by selling ads that allow advertisers to target specific groups, reports CNN.

The Apple CEO was asked how he would handle the crisis.

"I wouldn't be in this situation," he said.

"The truth is, we could make a ton of money if we monetised our customer... If our customer was our product,... We've elected not to do that."

Apple makes the vast majority of its money selling hardware, including iPhones, iPads and Macs. 

Facebook, on the other hand, has built an entire business on selling ads that target users based on information they provide.

Apple executives have used privacy and transparency as a sales pitch, drawing a contrast with other companies especially Facebook.

Cook called privacy a "human right" and "a civil liberty", reports CNN.

In Monday's interview, Zuckerberg said Facebook was dedicated "serving people", despite its reliance on advertising.

"If you want to build a service which is not just serving rich people, then you need to have something that people can afford," Zuckerberg said.

"I think it's important that we don't all get Stockholm Syndrome and let the companies that work hard to charge you more convince you that they actually care more about you," he added.

Facebook is currently facing the heat over the leak of personal and other data of some 50 million users to political consulting firm Cambridge Analytica.

Zuckerberg admitted that the social media giant "made mistakes" over the Cambridge Analytica scandal and a "breach of trust" had occurred between it and its users.

He has apologised for the data debacle and said he was ready to testify before Congress.


Disclaimer : We respect your thoughts and views! But we need to be judicious while moderating your comments. All the comments will be moderated by the editorial. Abstain from posting comments that are obscene, defamatory or inflammatory, and do not indulge in personal attacks. Try to avoid outside hyperlinks inside the comment. Help us delete comments that do not follow these guidelines.

The views expressed in comments published on are those of the comment writers alone. They do not represent the views or opinions of or its staff, nor do they represent the views or opinions of The New Indian Express Group, or any entity of, or affiliated with, The New Indian Express Group. reserves the right to take any or all comments down at any time.

flipboard facebook twitter whatsapp