NEW DELHI: Realty firm Sumadhura Group today said it has roped in cricketer MS Dhoni as its brand ambassador.
The Bengaluru-based realty firm has roped in Dhoni, the former Indian cricket captain, as its first brand ambassador to represent the brand in all their national campaigns in a multi-year engagement, the company said in a statement.
"He (Dhoni) combines his exceptional performance with his legacy and values - precisely what we, at Sumadhura Group also stand for," said Madhusudhan G, Chairman and Managing Director, Sumadhura Group.
Speaking about the brand association, Dhoni said, "As a brand ambassador, I seek for brands that I relate to and can be impactful for, and this partnership makes me fulfill that very purpose."
Dhoni is currently captain of Chennai Super Kings, which won this year's IPL trophy.
Sumadhura Group has completed 30 projects in Bengaluru and Hyderabad. Its current portfolio includes residential projects of 5 million sq ft under construction and 8.2 million sq ft under planning.
The developer intends to strengthen its market presence across the country.