BENGALURU: Consumer loyalty can clearly not be taken for granted. Gone are the days when apps would give deep discounts to get user attention, only to realise that customer loyalty as a habit needs to be embedded. Vijaykrishna Ramanathan, co-founder, Codemojo has introduced a rewards network which unlocks user engagement and acquisition through instant rewarding by bringing brands, apps and website publishers on a single platform.
The app market in India is free with no one paying for apps yet with a person being able to carry 28-30 apps on an average in his mobile, with most actually carrying 5-10. Codemojo looks deeper into why people uninstall their apps in a few days of installing it and tries to give them a reason to stick to it. Codemojo offers white labelled plug and play components such as referral, loyalty, gamification and rewards wallet that can be easily integrated with existing and new mobile apps and websites.
The Rewards
“Imagine you are running a three kilometer race in a fitness app and I say that after you finish burning your calories we will give you a reward, which is going to come from a health and fitness brand such as Puma, Jabong or Adidas. You will get excited and remember it since you’re being rewarded by one of the well-known fitness brands. So, whenever you complete a milestone you get to see five options out of which you get to pick one,” says Vijay.
“Do you remember the last advertisement you saw online, you don’t. The best thing we give a brand is undivided user attention where we provide the consumer with a rewards tie and he has to choose. Say the consumer likes travel, food, clothes, accessories and fitness, we will give him five rewards and he will have to chose one. If all are your favorites you will give equal opportunity to all of them and then pick,” he says.
Codemojo doesn’t have a face but is present in the daily routine of a person. Whether you log into a wi-fi, browse, shop, check out a recipe, Codemojo is sitting in the backend. They have already partnered with some of the brands such as Furlenco, OYO, Caratlane, Ixigo, Shoppers Stop, Big Basket, Clovia and Teabox.
Data and automation
There are apps trying to engage the users and brands vying for attention. Both have one thing in common, which is the user. “We connect the dots and after the connection is made, make sure that you personally see the reward and engage yourself,” Vijay tells us.
There was not much data points initially and in November 2016 when they kickstarted the whole idea, they had 10,000 odd impressions. Within six months, they stand at over 18 million impressions where there is a data set of the age of the person, date , time, preference, affinity, the app they use and when they log in.
Akshay Trithiya Goodies
Codemojo is going to the next level this Akshay Trithiya by delivering the rewards home. Codemojo has partnered with Caratlane, a Tanishq company.
If anyone happens to pick up a gold coin when reading a digital newspaper on the April 28, the reward will be delivered to their home in Bengaluru. Tanishq will be giving a 5 per cent discount on the gold, with most of the deliveries being done by the Codemojo team itself.