In this age of technology, the makers of Badmaash have decided to promote their movie the traditional way. We are not talking of drummers, but the filmmakers have called in autos with blaring speakers.
The film is set to release this Friday, November 18, and a team of college students have volunteered to do the promotional rounds. The film, directed by Akash Srivatsa, is on how everyone is willing to cut corners to serve themselves.
Akash entered the movie industry after completing his degree in engineering.
The movie makers have hired autos across 29 districts and each vehicle carries horn speakers and two flexes of Badmaash. The speakers will play pre-recorded content and, every two days, the content will be updated.
Akash says, “Except in Bengaluru, where we will be using cars, every district will have an auto with a trained representative. The autos will be customised to reflect regional and linguistic differences. They will travel to every street and volunteers will personally interact with people to share with them details about the film.”
According to the director, this kind of promotion has become necessary today. “Technology exists but it is limited to the cosmopolitan city. We need personal attention, if we have to reach the film to every nook and cranny of the state. That’s why we decided to adopt the traditional method,” he says.
Badmaash, produced by Ravi Kashyap, has Dhananjay and Sanchita Shetty in the lead with Achyuth Kumar playing an important role. The film has Judah Sandy’s music and cinematography by Shreesha Kuduvally.