Their trunks have been doing the rounds for some time now. The good news is, they have now become bigger and fuller. Sisters Saanchi and Shivaani Jain have been working dexterously to introduce a new range that will treat you to a treasure trove of flattering fashionable goodness. Bringing styling services at your doorstep, the trunks will cart the latest stylistic infatuations.
As Saanchi sits in her freshly manicured, verdant lawn, she draws a list of merchandise she wants to incorporate into her newest offering, the wedding trunk. “The season is on full-swing and so many requests have come in. Because brides-to-be have so much to do, we take care of their shopping needs,” she says. This trunk comprises apparels, bangles, thank you gifts and accessories. Two of the other popular ones this season are the juttis trunk and makeup trunk.
The brand has also launched a range of customisable trunks for gifting purposes. Take for example, the sleepover trunk that comes with a night suit from The Dream Co. with quirky eye masks, coloured socks and a vanity case. The travel essentials trunk comes with a duffle bag from Boriya Basta, sunglasses from Fahrenheit and a passport holder. The all-glam and glitter trunk comes with beaded silver headband from Studio Accessories.
Similarly, the danglers trunk comprises dangler emerald fringed earrings from Maira. The half moon carry on is another product that can be filled with your preferred products. “This is another concept wherein we give you the option of creating your own trunk to gift away. You can also create them into styling trunks,” says Shivaani. In next few days, a clutch trunk in collaboration with fashion designer Ridhi Mehra will
be launched. The procedure to order is a simple one. Sign up online, set up a phone conversation with one of the stylists, and before you know, a 30-40 pound trunk with everything you requested for arrives on your door. “You try on the items and take your time to decide which one you want to keep. The rest can be sent back,” says Shivaani.
Inspired by actor Kangana Ranaut’s quirkiness, Blake Lively’s eccentricity and Michelle Obama’s elegance, the sisters try and bring you the best of it all. Of the 120 premium designers on board, you’ll find names
such as Shantanu and Nikhil, Platinoir, Banjaaran, Kanelle, Kareishma Sarnaa and others. “We work on back
orders or drop shipments. We’ve also tied up with Quicklee for express delivery,” says Saanchi.
The investment, so far, has been around 10 million and more is going to be pumped in gradually with the help of an angel investor. The sisters plan to significantly expand their styling and gifting services in metro cities and do several exclusive brand collaborations. Challenges are aplenty, primarily from other e-commerce portals, but as long as the girls continue to think out of the box, things should remain promising.