CHENNAI: XXX Energy Drinks Pvt. Ltd, a leading energy drinks company and a subsidiary of the `1,000-crore JMJ Group, has launched ‘Minus’ – The world’s first-of-its kind energy drink that combines fat burning capabilities with a burst of energy. The product has been priced at `100. Actor Shahrukh Khan unveiled the product along with Sachiin Joshi, Vice Chairman, JMJ Group. at a function held in Mumbai on December 23. XXX Energy Drinks forayed into the energy drinks market and launched its SJ XXX energy drink brand in the country in December last year. The company has targeted a 30 per cent market share by end of fiscal 2012. The company is aiming to sell around 7.5 lakh cans per month.
