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Premier aims High on Retail Business

CHENNAI: Premier, South India’s  largest consumer durable business house, is aiming high on the retail business with the opening of 60 exclusive Premier Kitchen Craft outlets, 80 per cent

Published: 02nd May 2011 02:22 AM  |   Last Updated: 16th May 2012 09:52 PM   |  A+A-

CHENNAI: Premier, South India’s  largest consumer durable business house, is aiming high on the retail business with the opening of 60 exclusive Premier Kitchen Craft outlets, 80 per cent of them located in South.

The move is also seen as a major initiative of the company to get closer to customers through their range products displayed in all these exclusive Premier brand shops.

Announcing this at a press conference here on Saturday, S Sivanesan, Managing Director, Sivanesan Company (Ind), said that Premier Kitchen Craft would be a separate vertical and the company expected a turnover of `75 crore this financial year.

Last year, the company posted a revenue of `150 crore, 30 per cent of it from the export market and plans are there to see a 100 per cent growth this year, by strengthening the network in West and North, including Maharashtra, Madhya Pradesh, Uttar Pradesh, Orissa and other regions, he added.

“Premier is presently a name to reckon with in the cookware and consumer durable business, with a vast range of products numbering around 450 for the Indian kitchen. This has been made possible by a qualified in-house R & D team and nine fully equipped product specific manufacturing bases situated in Gummidipoondi and Tiruvotriyur. Premier products are present across 23 countries,’’ Sivanesan said.

The product range includes pressure cookers, non-stick cookware, stainless steel utensils, mixer grinders, wet grinders, electric rice cookers, induction stoves, kettles, toasters, juicer and iron boxes with plans to expand its product range in both cookware and appliance segment.



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