Nippon Paint (India) Pvt Ltd has given people a reason to breathe easy with the launch of its next generation paint — Nippon Paint Odour-Less AirCare. The product is the first paint innovation in the country that uses active carbon technology which cleanses the air by absorbing an indoor air pollutant called formaldehyde.
Developed to improve indoor air quality, Nippon Paint Odour-Less AirCare uses Active Carbon Technology which has the ability to continuously absorb harmful free formaldehyde from the air and convert it to water vapour while simultaneously strengthening the paint film. Hence, the indoor air is cleaner and a healthier living environment is created.
Formaldehyde is a very common indoor air pollutant which can be found in virtually all homes and buildings. It is emitted into the air from sources such as furniture, carpeting, flooring, cabinets and wallpaper. Some people are very sensitive to formaldehyde, while others have no reaction to the same level of exposure. In particular, children and aged people are likely to be more sensitive to the emission, making them prone to sickness. Those suffering from chronic respiratory problems such as asthma and bronchitis are also more sensitive to the fumes. Research by the National Toxicology Programme — an interagency programme of the Department of Health and Human Services classified formaldehyde as a known human carcinogen.
About the innovative product, Ramakanth V Akula, President – Decoratives, Nippon Paint (India) Pvt. Ltd, said, “Nippon Paint has always supported initiatives to encourage environmental sustainability and to protect the world we live in. In Asia, the company pro-actively sets the ball rolling in the paint industry by being the first to launch odourless paint (Odour-less Premium All-in-1), which has almost no paint odour, and is near-zero volatile organic compounds (VOC).’’
“Since then, the company’s new innovations are ultra-low VOC. Today, Nippon Paint India offers a complete range of eco-friendly and low VOC coatings for concrete, wood, and metals. Odour-Less AirCare is in line with this continuous endeavour of bringing forth paint solutions that are both eco and health friendly,’’ he added.
Nippon Paint’s Odour-Less AirCare reaffirms the company’s leadership in research and development (R&D) and innovation. With a revenue of $5 billion worldwide, the paint company is the pioneer in developing products that are almost zero VOC, which now has become the industry standard. The company has its manufacturing plants in Sriperumbudur near Chennai and Taloja near Mumbai. There are plans to start one more plant in Haryana.
The market size for paint products in India is Rs 28,000 crore and Nippon Paint has 5 to 6 per cent of the market share.
Nippon Paint Odour-less AirCare is designed for protection and high performance as it is fungus resistant, strong scrub resistance (more than 10,000 scrubs), washable against household stains and gives a beautiful eggshell finishes with superior coverage.
The new product is also anti-bacterial and free of heavy metal and ammonia, which makes it suitable for consumers who want paint that is safe for their health and the environment.
Nippon Paint Odour-Less AirCare is priced at Rs 650 for a one litre can and Rs 3100 for a 5 litre can. Presently, the product is available at all leading paint and hardware stores as well as exclusive Nippon Paint outlets in the states of Tamil Nadu and Andhra Pradesh. The product will be rolled out in other markets in the coming months. Nippon Paint Group is based in Japan and has over 132 years of experience in the paint and coatings industry. Nippon Paint entered India in 2006 and is steadily making head-way into the paint market.
It is among the leading paint manufacturers of the world and is number 1 in Asia. Nippon Paint produces high quality paints and coats for the automotive, industrial and decorative sectors.