HYDERABAD: Aided by festive sales and commercial demand, tablet sales in the Indian market grew by 10% to about 940,000 units in July-September 2014 as against 860,000 units in the April-June quarter of 2014, said market research firm IDC India. During the calendar year 2015, commercial segment is likely to grow in comparison to a stable consumer market. According to IDC, the tablet market reported the strongest year-to-date growth in the third quarter of 2014. “Tablets market in India started on a lower note because of Bureau of India Standards (BIS) compliance requirements, which seemed to have settled with the vendors by now,” IDC India said. Tanvi Mann, Market Analyst, IDC India, said the initial phase of impulsive buying seems to have faded, as the consumers were more aware of the use in case of tablets now. Therefore, the current size of the market looks more realistic and stable. Samsung led the pack with 22.2% market share, followed by Micromax at 10.9%, iBall 10.6 per cent, DataWind at 8.2% and Apple at 6.7%. Android scored a 90 per cent market share among operating systems, during the third quarter of 2014, while Windows-based tablets, priced under $200 are expected to accelerate the adoption rate, albeit from a low base.