NEW DELHI: A couple of days after Nestle announced comeback of its ‘2-mins Maggi’, online marketplace Snapdeal on Thursday claimed that its first batch of 60,000 Maggi welcome kits were sold within five minutes of the ‘Maggi Flash Sale’ going live.
Nestle India partnered with Snapdeal for the rollout, for which registrations had opened on November 9.
“Snapdeal sold out the first batch of 60,000 Maggi Welcome Kits within 5 minutes of Maggi Flash Sale going live today. There has been much anticipation for the return of one of India’s favourite brands and we have witnessed a phenomenal response to this sale from customers across the country,” Tony Navin, senior vice-president, Snapdeal said.
Flash sales or deal-of-the-day is an e-commerce business model in which a website offers a single product for sale for a limited period of time. Potential customers have to register to avail the deal. A new batch of Maggi Welcome Kits will be on sale from November 16.
Maggi has been relaunched in 100 towns through 300-odd distributors and is being rolled out in a staggered manner across the country, except in eight states where it is still not allowed.
The Stuff Inside
Maggi WelcomeKits on Snapdeal contained 12 packs of Maggi, a 2016 Maggi calendar, a Maggi fridge magnet, Maggi post cards and a 'Welcome Back' letter from their favourite instant noodles.