NEW DELHI: Honda Motorcycle & Scooter India (HMSI) has not only been strengthening its dominance in the domestic market but also steadily increasing its contribution to the Japanese parent’s overall volumes, which as of September-end jumped to 32 per cent.
Honda India overtook Honda Indonesia to become the largest volume contributor to Honda Motor Corporation in June 2016. And since then, it has not looked back.
In May 2015, its Activa scooter became the largest selling two-wheeler in the country, overtaking the nearly two-decades of dominance of the Splendor from the Hero MotorCorp stable.
“Between FY14 and the second quarter of FY18, our contribution to Honda Corporation’s overall volume rose by a whopping
11 percentage points from 21 to 32,” said HMSI’s senior vice-president (sales & marketing),
Y S Guleria. In fact, this has been on a steady climb - in FY15 it rose to 24 per cent from the previous year and to 25 per cent in FY16 and continued its upward move to touch 27 per cent in FY17.
In the past six months alone, its contribution to the global volume has jumped by 500 bps to 32 per cent, according to the data shared by the company.
Commenting on the achievement, Guleria said, “India is the number 1 market for Honda’s two wheeler business worldwide.We are not only driving the domestic industry momentum but also leading Honda’s global two-wheeler business that is present in over 120 markets.”
