‘BHIM could have the highest brand recall’

The private sector must also come forward to develop applications and products utilising this digital infrastructure and platforms, he pointed out.
‘BHIM could have the highest brand recall’

NEW DELHI: The Minister of State for Electronics and Information Technology and Law & Justice P P Chaudhary said on Wednesday that the government’s digital payment application BHIM might take a lead among the most successful branded software products in the country.

“BHIM digital payments app, which is reported as top trending app in terms of downloads across a range of platforms by the users, with updated version of BHIM scheduled regularly, it might emerge first among the most successful branded software products from India,” Chaudhary said at Convergence India 2017.

While talking about efforts being made by government to spread digital technology in various walks of life, he said post-demonetisation, the UPI, USSD, AEPS (Aadhaar Enabled Payment System) and RuPay Card transactions, have shown exponential growth and registered multi-digit growth figures in percentage.

“A Computer Emergency Response Team (CERT-In) working under my ministry on a 24x7 basis is already in place to ensure that digital data and transactions are safe and secure,” Chaudhary said. Apart from developing digital infrastructure and products, he added that it is also of utmost importance that the people are made aware not only about such products and services but also about the benefits that accrue due to their usage.

The private sector must also come forward to develop applications and products utilising this digital infrastructure and platforms, he pointed out.

Department of Science and Technology Secretary Ashutosh Sharma said his department was bullish on innovations. “The department runs 100 incubator programmes across the country, incubating 2000 start-ups and we plan to increase that to 5000 in the next three years. A new programme has been launched which offers seed funding of `1 crore,” Sharma added.

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