Nestle India introduces ‘iron fortified’ Maggi noodles
HYDERABAD: Nestle India, the local unit of Swiss packaged food company Nestle SA, on Tuesday launched Maggi new iron fortified noodles. The new pack was launched as part of ‘Simply Good’ 2020 campaign initiated by the brand.
According to Nestle, about 2.5 billion portions of Maggi Masala noodles are consumed annually in India by one third of households, spreading across all regions. The ready-to-cook noodles brand Maggi already offers several varieties like masala noodles, oats noodles and veg atta noodles. With the introduction of iron fortified noodles, Maggi’s product offering has further diversified.
At the forefront of this drive is the commitment to reshape Maggi brand’s products to emphasize the use of familiar and common ingredients that people know and use for home-cooking, from their own kitchen cupboard,” Suresh Narayanan, chairman and managing director, Nestle India, said in a statement.
In India, Nestle is starting with adding iron to Maggi masala noodles aiming to provide about 15 per cent of the recommended dietary allowance for consumers of the product. The company claims to sell about 2.5 billion portions of Maggi masala noodles, its single largest revenue earner in the country every year. “Given the scale and popularity, Maggi masala noodles offer a powerful platform to address iron deficiency through the iron-fortified variant,” it said.