Finally, the Black Friday sale truly arrives in India

Last year, over 150 million shoppers around the world shopped for the best deals on Black Friday.

Published: 24th November 2017 07:42 PM  |   Last Updated: 24th November 2017 07:42 PM   |  A+A-

Sale signs at a Black Friday sales event on Thanksgiving Day at Target in Chicago on November 24. (Photo | Reuters)


NEW DELHI: Last year, over 150 million shoppers around the world shopped for the best deals on Black Friday. However, barring the adventurous few, Indians have missed this landmark sale event.

However, this year has been different. Especially in the luxury and premium space there is a lot of buzz online through players like Smytten, one of the largest premium discovery and trial platform in India. 

They are offering some really amazing deals from many coveted brands including international behemoths like Bvlgari, Kenneth Cole, L'occitane en Provence, Jaguar, Nautica, Anatomicals, Cross, Police and domestic luxury brands like Kama Ayurveda, Ananda, Skinyoga, Nordic Kandie, Epique and many more.
“We are excited to host one of the largest Black Friday sale in the premium space in India. A big thanks to all our brand partners with whom we have worked very closely for over a month to curate a unique offering with some never before seen deals for Indian luxury shoppers. We have also been extremely innovative with our creative and communication strategy to not damage the brand perception of any of our partners during the sale period,” said Swagata Sarangi, Co-founder at Smytten. 
Almost 300 premium brands across multiple categories are going on deep discounts on Smytten just for today with up to 70 percent off, Buy One Get One and Free Products. Deep discounting like this on luxury brands on Black Friday is something that the international shopper is used to, but in India, it is a welcome first. 

With festivals like Halloween slowly finding favour with the Indian urban audience, the Black Friday sale seems here to stay. 


Disclaimer : We respect your thoughts and views! But we need to be judicious while moderating your comments. All the comments will be moderated by the editorial. Abstain from posting comments that are obscene, defamatory or inflammatory, and do not indulge in personal attacks. Try to avoid outside hyperlinks inside the comment. Help us delete comments that do not follow these guidelines.

The views expressed in comments published on are those of the comment writers alone. They do not represent the views or opinions of or its staff, nor do they represent the views or opinions of The New Indian Express Group, or any entity of, or affiliated with, The New Indian Express Group. reserves the right to take any or all comments down at any time.

flipboard facebook twitter whatsapp