HYDERABAD: ITC Hotels has launched its super luxury hotel ITC Kohenur in Hyderabad. Set up with an investment of around Rs 775 crore, the hotel has 271 high-technology enabled rooms, suites and serviced apartments, six signature restaurants, meeting and convention spaces.
With the launch, the total count of ITC hotels across India has gone up to 107, with a capacity of about 9,500 rooms. It has plans to add another 24 hotels and 2,500 rooms over the next five years.
“ITC’s hotel group operates under four brands of ‘ITC Hotel’ at the luxury end - WelcomHotel in the five-star segment, Fortune in the mid-market-to-upscale segment and WelcomHeritage in the heritage leisure segment. While we have 107 hotels with a capacity of about 9,500 rooms, we will be launching 24 new hotels in various categories, both owned and managed over the next five years, adding 2,500 more rooms and taking the total number to 131 hotels and 12,000 rooms,” said Sanjiv Puri, MD, ITC Limited.
The hotel chain will focus more on ‘managed’ hotels than ‘owned’ ones, in the asset-light model, Puri said, explaining that ITC Group has earmarked investments of about Rs 25,000 crore for launch of new projects and capacity augmentation of existing ones, in sectors like hospitality, food processing, paper and paper boards manufacturing, among others.
“We would invest about Rs 25,000 crore over the next five years across all the sectors we are present. A significant chunk of this will be in tourism and food processing sectors. We will invest more than Rs 10,000 crore in food processing sector alone. We plan to set up 20 integrated manufacturing and logistics hubs pan India. Already, we have commissioned two facilities in West Bengal and Punjab. Another two, including the one in Telangana, will be commissioned in Telangana in 2019,” Puri said.
Puri said ITC has invested Rs 2,500 crore in Telangana over the last four years and a similar sum is underway for setting up an integrated consumer goods manufacturing and logistics facility in Medak and increasing efficiency and capacity augmentation of Bhadrachalam paper manufacturing facility.
ITC’s integrated consumer goods manufacturing and logistics facility in Telangana will be used to manufacture its brands like Aashirvaad, Sunfeast, Bingo!, YiPPee! and others. The facility is spread over 59 acres.