BHUBANESWAR: The food tech start-ups in India have been riding high on the foundation that roti, kapda aur makaan could never go out of demand. And, there’s no doubt that the battlefield for the food tech war has been set between Zomato and Swiggy.
Ever since its rival Swiggy entered the unicorn club, Zomato has been stepping up plans to grab a bigger slice of India’s food tech pie. The company on Wednesday launched operations in 25 new cities, taking its services to a total of 63 cities.
Zomato’s services would now be available at Trivandrum, Vijayawada, Raipur, Madurai, Jodhpur, Thrissur, Ajmer, Manali, Alappuzha, Gorakhpur, Ooty, Kota, Manipal, Dharamshala, Jammu, Haridwar, Jalandhar, Rishikesh, Mussoorie, Udupi, Cuttack, Shimla, Palakkad, Pushkar and Srinagar.
The company also facilitates food ordering on its platform with service currently available across only 17 cities in India. “India is our highest-priority market and we will continue to expand in the country. We are doing everything to take Zomato to more cities to enable the growth of the restaurant industry and help our clients to make better food choices,” said Oytun Calapover, Global Head (listings business), Zomato.
Moreover, in just three months, Zomato’s monthly order has crossed the 10.5 million mark, growing order volumes by 90 per cent, while Swiggy currently delivers over 14 million orders a month. Zomato has recently increased its fleet size almost 18 times to 40,000 from 2,200 delivery executives in February. Swiggy has a fleet size of about 45,000.
Also, the firm intends to ramp up its supply-chain network, expand to new markets, and double its technology headcount for which it is in talks to raise $400 million.