BENGALURU: Mensa Brands, which recently turned into a unicorn, on Monday acquired High Star, a digital first home-grown denim brand that caters to fashion-forward and digital-first consumers, for an undisclosed amount.
Founded in 2012 by Rohit Mirchandani, High Star has evolved into a leading denim brand in the digital space, offering a wide range of products.
Mensa has focused on acquiring digital first brands across diverse categories including fashion and apparel, home and garden, food, etc.