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Reliance Retail launches saree and ethnic wear concept designed for women

“Avantra by Trends” is being positioned as the first pan-India brand that will build presence in Metros, Tier 1, Tier 2 & Tier 3 markets with a plan to launch around 30 stores by the end of this FY.

Published: 09th September 2021 11:09 AM  |   Last Updated: 09th September 2021 11:09 AM   |  A+A-

Nita Ambani

Reliance Industries Executive Director Nita Ambani (File Photo | EPS)

By PTI

BENGALURU: Reliance Retail has announced the launch of "Avantra by Trends”, an exclusive saree & ethnic wear concept store designed exclusively for women.

The flagship store opened here spans across 9,500 square feet, a company release said.

"''Avantra by Trends'' is a novel concept designed exclusively for the contemporary Indian woman in the age group of 25-40 years, who values tradition, culture & heritage and celebrates everything that''s ''Indian'' and ''Ethnic'', it said.

"Avantra by Trends” currently works with 80-plus weavers, designers, artisans, master craftsmen and manufacturers including 10 award winning artisans/Master craftsmen across the country covering 25-plus saree craft clusters and 11 states.

“Avantra by Trends” is being positioned as the first pan-India brand that will build presence in Metros, Tier 1, Tier 2 & Tier 3 markets with a plan to launch around 30 stores by the end of the current financial year across southern states before expanding into other states, the statement added. 



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