Gig economy expands in Tier 2, Tier 3 cities

Amid rising attrition and challenge, many IT companies are reportedly planning on opening centres in small towns.

Published: 16th June 2022 07:52 AM  |   Last Updated: 16th June 2022 07:52 AM   |  A+A-

With coronavirus cases rising, many IT companies have given work from home option to the employees. A Deserted look of roads in IT corridors in Hyderabad.

For representational purpose. (Photo | EPS/R V K Rao)

By Express News Service

NEW DELHI:  City-specific data by gig marketplace Taskmo indicates that Gig economy is gaining foothold in Tier 2 and Tier 3 markets. While cities such as Hyderabad (45%), Mumbai (45.45%), Delhi (32%), Bangalore (25%), and Chennai (23.4%) saw maximum growth, demand across Tier 2 cities such as Indore (59%), Bhopal (22.4%) and Pune (20%) were almost at par with the metros. This comes as companies are expanding their geographical footprint beyond metros by setting up secondary offices in smaller towns.

Amid rising attrition and challenge, many IT companies are reportedly planning on opening centres in small towns. For instance, Infosys has recently said that it is now opening up centres in Coimbatore, Vizag, Kolkata and Noida. According to the Taskmo Gig Index, other cities such as Coimbatore and Mysore noted hiring demand of 17% and 16% respectively. 

Across Tier 3 markets as well, Shivamogga (10%), Vadodara (11.11%), and Hubballi (11.11%) have shown moderate hiring demand for gig workers. Recruiters, according to the portal, are also going the extra mile to attract workers from smaller cities through a tech-driven approach, providing multi-language support, job tracking and monitoring solutions, as well as ease of payments. Prashant Janadri, Co-Founder, Taskmo said, Gig is the newest trend in the employment market and today we see its expansion across each and every industry in the country.


Disclaimer : We respect your thoughts and views! But we need to be judicious while moderating your comments. All the comments will be moderated by the editorial. Abstain from posting comments that are obscene, defamatory or inflammatory, and do not indulge in personal attacks. Try to avoid outside hyperlinks inside the comment. Help us delete comments that do not follow these guidelines.

The views expressed in comments published on are those of the comment writers alone. They do not represent the views or opinions of or its staff, nor do they represent the views or opinions of The New Indian Express Group, or any entity of, or affiliated with, The New Indian Express Group. reserves the right to take any or all comments down at any time.

flipboard facebook twitter whatsapp