
BENGALURU: Meta has announced the appointment of Arun Srinivas as the Managing Director and Head for Meta in India.
Srinivas, who currently serves as Director and Head of Ads Business in India, will assume his new role from July 1, 2025. He will continue to report to Sandhya Devanathan, who recently took on an expanded role overseeing both India and South East Asia.
Since joining Meta in 2020, Srinivas has played a key role in leading the company’s engagement with India’s largest advertisers and agency partners, with a strong focus on strategic revenue priorities such as artificial intelligence (AI), Reels, and Messaging.
In his expanded role, Srinivas will be responsible for aligning Meta’s business, innovation, and revenue goals to better serve its partners and clients in India. He will also lead the India charter, strengthening strategic relationships with top brands, advertisers, developers, and partners to support Meta’s long-term growth in the region.
Meta stated that Srinivas holds a postgraduate degree from IIM Kolkata and brings nearly three decades of experience in sales and marketing leadership roles at companies including Hindustan Unilever, Reebok, OLA, and investment firm WestBridge Capital.
“As India continues to be at the forefront of economic growth and innovation, we are excited to have Arun at the helm of our efforts in this critical market. Meta in India is leading the way in AI adoption, WhatsApp, and Reels, and Arun’s impressive track record of building high-performing teams, driving product innovation, and fostering strong partnerships makes him the ideal leader to drive Meta’s continued investment in the country,” said Sandhya Devanathan, Vice President (India and South East Asia), Meta.