NEW DELHI: India still accounts for a modest share of Apple Inc’s business despite the company performing strongly in the market for some time, CEO Tim Cook said on Friday. Cook, who is set to be succeeded by John Ternus from September 1, 2026, said he is “over the moon” about India’s growth prospects. Describing India as the world’s second-largest smartphone market and the third-largest PC market, he noted that across products—from iPhone to Mac, iPad, and Watch—over half of Apple’s customers in the country are new to those products, indicating strong expansion of its installed base.
“I think it (read India) is a huge opportunity for us. It is the second-largest smartphone market in the world and the third-largest PC market. Despite doing extremely well there for quite some time, we still have a modest share, which speaks to the opportunity we have,” Cook said.
In its second quarter results, Apple reported iPhone revenue of $56.99 billion, marking the second consecutive quarter of more than 20% growth in the segment. Mac revenue stood at $8.39 billion. Overall, the company’s sales rose 17% to $111 billion in the first three months of the year compared to the same period last year.
Cook added that the company is “thrilled” to open its sixth retail store in India, highlighting the firm’s continued expansion in the country as part of its broader push in emerging markets. He said Apple has recorded similar double-digit growth across most markets, including India.
“We also achieved March revenue records in both developed and emerging markets and saw double-digit growth in nearly every emerging market we track, including India,” he said.
He further noted that iPhone sales grew at double-digit rates across most regions, including the US, Latin America, Greater China, Western Europe, India, Japan, and Southeast Asia. The iPhone active installed base reached an all-time high, with a record number of upgraders during the March quarter.
