French prêt-a-porter brand, Daniel Hechter launched its first showroom in Bangalore on 100 feet road, Indranagar. Exclusive stores have also been launched in Mumbai and Gurgoan. A fashion show was held at the launch event.
The Daniel Hechter brand has its origin in Paris, the fashion capital. Fashion from Daniel Hechter blends French savoir-faire with sporty elegance and also conveys a lifestyle feeling, rendering the brand both authentic and appealing.
With its launch in India, Daniel Hechter has ushered in creative fashion that includes the classic range of products with visible value addition, combined with sporty elegance in the sophisticated leisure range. The range offers premium classic shirts, trousers in slim silhouettes, double mercerized t-shirs and jerseys.
The French brand was launched in India by Indus league on an agreement, that Daniel Hechter would provide expertise in European design and styling to bring the latest collection to India, while Indus League would rely on its manufacturing ability as well as its retail prowess to market the brand across the country.
Indus League will look to grow Daniel Hechter to a Rs 50 crore brand by the end of three years. With this agreement the French Pret brand will offer its range of menswear to the Indian consumer.
A fashion show with well known models from across the city was held at the launch event. Speaking on the occasion, Rachna Aggarwal, CEO, Indus League Clothing Ltd said, “We bring to Bangalore international styles and designs from Paris through an exclusive Daniel Hechter store. Bangalore is a very stylish market and through this store we intend to ensure that the customer gets the finest quality and best of styling.” “Bangalore is known to be the style capital of South India; we have been eying Bangalore as a fast developing market for luxury brands in India. We are glad to be associating ourselves with the city with our first store in Bangalore.
We hope Daniel Hechter is an absolute delight to Bangalore with a fine blend of European designs and elegenat personalities of the people” said Tanguy Mulliez, International licence director, Daniel Hechter.
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