Shopkeepers on a Golden High

Akshaya Tritiya or Akshaya Tadige as it is referred to in Karnataka is here once agian. It is that time of the year when jewellery stores do most business, thanks to the well marketed message of, \"the more gold you buy, the more affluent you get\".

Published: 01st May 2014 08:32 AM  |   Last Updated: 01st May 2014 08:41 AM   |  A+A-

Akshaya Tritiya or Akshaya Tadige as it is referred to in Karnataka is here once agian. It is that time of the year when jewellery stores do most business, thanks to the well marketed message of, "the more gold you buy, the more affluent you get".

"Our business increases by about 20 to 25 per cent, in both orders and other sales," says K K Prasad, manager of one of C Krishniah Chetty and Sons stores, adding that ear accessories are most popular as they are 'most wearable'.

While they expect more footfalls on the day, some of the smaller stores that City Express spoke to report that they haven't received too many orders this time.

"The idea that buying gold on Akshaya Tritiya is auspicious has been promoted in a big way for a decade or so, but for the past four to five years, sales have decreased," says Arpitha V, manager, Vijaya Parvathi Jewellers, Avenue Road.

However, she estimates that the footfalls on May 2 will rise up to about a hundred as opposed to the average four to five on other days.

Aai Matha Jewellers on Bannerghatta Main Road, Gittigere too feels that business was brisker last year.

"People generally get their pay by the 5th of the month, so those who want to buy smaller items of gold might not be able to afford them before the pay hits their account," says manager Raju Choudhary.

And there are those who still hold fast to the tradition of buying gold for the occasion.

"Gold jewellery is always a good investment," says Kavya Kaushik, a homemaker, who lives near Vidyapeetha Circle. Rather than spending on branded clothes, which are expensive too, she feels it's more prudent to save up a little more to buy gold jewellery.

Mangilal CV, who owns a store dealing in electrical items also has been buying gold jewellery every year for his wife, purely out of respect for tradition.

"I buy her silver jewellery for Dhanteras, During diwali, and gold jewellery for Akshaya Tritiya," he says, adding that this year he's gifting her a ring.

Stay up to date on all the latest Bengaluru news with The New Indian Express App. Download now
(Get the news that matters from New Indian Express on WhatsApp. Click this link and hit 'Click to Subscribe'. Follow the instructions after that.)

Comments

Disclaimer : We respect your thoughts and views! But we need to be judicious while moderating your comments. All the comments will be moderated by the newindianexpress.com editorial. Abstain from posting comments that are obscene, defamatory or inflammatory, and do not indulge in personal attacks. Try to avoid outside hyperlinks inside the comment. Help us delete comments that do not follow these guidelines.

The views expressed in comments published on newindianexpress.com are those of the comment writers alone. They do not represent the views or opinions of newindianexpress.com or its staff, nor do they represent the views or opinions of The New Indian Express Group, or any entity of, or affiliated with, The New Indian Express Group. newindianexpress.com reserves the right to take any or all comments down at any time.

flipboard facebook twitter whatsapp