MARIGOWDA ROAD:Starting today, you can order Nandini milk through a mobile app launched by the Karnataka Co-Operative Milk Producers’ Federation (KMF) to mark World Milk Day.
KMF has partnered with online grocery portal BigBasket.com to take milk products to the city’s tech-savvy customers.
There is no fixed minimum order — even half or one litre packets of milk will be delivered.
“We are not restricting the booking to a certain quantity — customers can order as they please,” S N Jayaram, Managing Director, KMF, told City Express.
Orders placed before 12 pm will be delivered on the same day. “After 12 noon, staff will talk to the costumers and deliver whenever it’s convenient,” he says. This, he claims, is the first online delivery system for milk in India.
Nandini milk and the other milk products ordered through the app will come at the same price, Jayaram explains.
“Sometimes, it may be cheaper also because of offers and sales by BigBasket,” he says.
Besides the app, another product, the Nandini Mango Shrikhand, will also be introduced today.
How it works
Once you download the app, you can directly access BigBasket.com and order any of KMF’s products.
Depending on the time, it will be delivered at your doorstep.
Nandini milk in other states
KMF produces around 68 lakh litres of milk every day, Jayaram said.
After the launch of Nandini milk in Telangana, around 40,000 litres of milk is dispatched from Karnataka.
KMF is working towards upping the target to 50,000 litres by next week.
Milk producers who are part of the Karnataka district unions are benefiting on a huge scale.
“We are getting a great response from Hyderabad and Secunderabad. Hence, we plan to expand to Tamil Nadu as well,” Jayaram said.