Casuals are the new formal: Night wear flies off shelves

The pandemic, subsequent lockdowns and the fear of stepping out of home for shopping had dealt a devastating blow to the garment business across the city.

Published: 26th September 2020 04:31 AM  |   Last Updated: 26th September 2020 04:31 AM   |  A+A-

For representational purposes

Express News Service

BENGALURU: The pandemic, subsequent lockdowns and the fear of stepping out of home for shopping had dealt a devastating blow to the garment business across the city. But, with the Work From Home concept becoming the new normal, the sale of bermudas and nighties have shot through the roof.  Prakash Piragal, president of the Bangalore Wholesale Cotton Merchants’ Association said there is an unprecedented demand for home-use casual wear with most people working from home.

“There are 3,000 wholesalers spread across the traditional garment hubs like Chickpet, Mamoolpet and Sudham Nagar on Lalbagh Road. They have reported only 40% of business compared to earlier. Many cloth merchants reiterate that only loose pants, bermudas and nighties are in great demand,” he said.  Piragal imports his wares from Pali and Bhiwandi in Rajasthan, Ahmedabad in Gujarat and Thalvaipuram in Madurai. With most people not heading to offices or taking part in functions, the sale of office wear or grand., party clothes has come to a standstill, he said.  

Sajjanraj Mehta, owner of Poonam Fashions, a garment wholesaler in Mamoolpet, conceded that this was indeed the trend. “With no religious or festival functions being held, it is only cotton home wear that are in demand. My overall sales have gone down by 50% compared to last year. But, in that, the major chunk is that of track pants, nighties, bermudas and other items. They are, in fact, driving the sales this time. It was extremely high in April and May due to the hot weather,” he said. He has now placed orders for more such products from Ludhiana, Tiruppur, Ahmedabad and Kolkata. The trend is not limited to the city, but prevails across the country, he added.
 



Comments

Disclaimer : We respect your thoughts and views! But we need to be judicious while moderating your comments. All the comments will be moderated by the newindianexpress.com editorial. Abstain from posting comments that are obscene, defamatory or inflammatory, and do not indulge in personal attacks. Try to avoid outside hyperlinks inside the comment. Help us delete comments that do not follow these guidelines.

The views expressed in comments published on newindianexpress.com are those of the comment writers alone. They do not represent the views or opinions of newindianexpress.com or its staff, nor do they represent the views or opinions of The New Indian Express Group, or any entity of, or affiliated with, The New Indian Express Group. newindianexpress.com reserves the right to take any or all comments down at any time.

flipboard facebook twitter whatsapp