CHENNAI: As the temperature soars and dries up your throat, quench your thirst with 7up’s Lemon drink as the natural lemon flavoured drink travels around the city in a fire brigade road show. The brigade halted at the Citi Centre Mall and entertained the consumers.
A brand that is synonymous to refreshment will also travel around the city in a mobile van, modelled on fire brigade. The fire brigade will also visit five other cities. The 7up Lemon Fire Brigade will double up as a sampling site, where consumers can have a cup of their favourite 7up lemon drink and also participate in an engagement forum and win prizes.
Conceptualised by Hungama Promo Marketing, the Lemon fire brigade will halt at all popular youth hangouts and market areas in cities including Chennai, Coimbatore, Madurai, Salem and Trichy till June 22.
An emcee will be present to interact with the consumers at the brigade’s every halt and will engage them in various games and contests. Consumers who win these contests will get 7up branded gift hampers. The concept of the lemon brigade is to give consumers an energising experience with 7up. So, whenever the heat takes a toll on you, don’t forget to hunt for the lemon brigade in the city to pep up your mood.
expresso@epmltd.com