CHENNAI: Nokia India unveiled its new retail strategy in line with the launch of its new range of smartphones, the Lumia 800 and Lumia 710. Over 5,000 retail outlets across the country will sport a new identity, focussing on the “Amazing Everyday.”
The new elements incorporate 2D and 3D elements in the store, which will enable customers to feel the experience of using the smartphone. The phones will be available in the market within the next few days. The USP of the product is said to be its seamless integration of the user’s social life, both online and offline.
Speaking on the occasion, Vipul Mehrotra, Director and Head, Smart Devices, Nokia India, said, “Consumer expectations from retail are changing today. They look beyond just the device; they are keen on trying out the services and content being offered.” He also said that the phones would have close to 1000 India-specific applications, which were specially developed for the market.
The Lumia series has been designed along with Microsoft, which is the operating system. It has a polycarbonate unibody with an AMOLED screen. Features like Nokia maps, 3D maps with driving instructions and a free integrated music streaming application are the unique features of the range. The Lumia 800 has a Carl Zeiss 8 megapixel camera, while the lower end Lumia 710 has a 5 megapixel camera.
The price of the Lumia 800 is Rs 29,999 and the 710 goes for Rs 19,000. The phones will be available in a range of vibrant colours. Vipul added, “The Nokia Lumia smartphones are not your everyday smartphones. They are designed to make everyday moments more amazing.”