Tata Docomo has launched yet another innovative value added service — endless music. In an industry first initiative, this value added service will be available to all Tata Docomo prepay GSM customers through electronic voucher distribution (EVD). Endless Music service will be available for both basic and smart phone users.
All that a customer has to do is to visit any Tata Docomo retail partner outlet and recharge with the select denomination. At the launch of this service, Rishimohan Malhotra, Head — VAS Marketing, Tata Docomo, said “We have been investing in developing alternate channels of discovery to deliver content and offerings across all available physical, virtual and digital resources. Through this service which is non auto renewable, Tata Docomo aims at changing the way music is sold andconsumed, thus reinventing the way our customers experience music.” With the launch of this service, customers can access Bollywood and regional music content with thousands of songs to choose from.
With a validity period of 30 days, customers in Tamil Nadu will have to recharge with RC 43 followed by dialing 59090 (toll free number) to avail the benefits of listening to a free 300 minutes of music. Similarly, with RC 94 and RC 131, Customers can avail 600 minutes of music valid for 30 days and 1000 minutes of music valid for 60 days, respectively.
The subscription will expire once the minutes are consumed or the validity is over. This service has been launched in partnership with Hungama Mobile, which has one the largest repository of different music genres.