CHENNAI: Nickelodeon is all set to make you a rockstar with a wide range of exciting back-to-school products.
In partnership with Mahindra Retail, Nickelodeon launches products of children’s favourite cartoon characters — Dora the explorer, Teenage Mutant Ninja Turtles (TMNT) and SpongeBob — across India.
The products have been designed keeping in mind the needs of tiny tots. The range includes attractive school bags, play kits, activity books, stationery items, water bottles, sippers and lunch boxes, so on. The bright and vibrant array of products range between `49 and 1,499. Kids can find their favourite, Dora’s products at all lifestyle, retail and fashion stores across India like Hypercity, Central, Mom and Me and Crosswords. Many fun activities and workshops are planned to help kids enhance their team-building abilities and latent talents. Kids will also get a chance to participate and win the title of ‘Student of the Year’ and ‘Student Superstar’.
Speaking about the range, Saugato Bhowmik, SVP & Business Head – Consumer Products – Viacom18 Media Pvt Ltd, says, “The theme of this year’s back-to-school range is to make our young audience feel like rockstars. Dora the explorer, who is their best friend on television, can be seen on the products that kids will love to carry to school every day. I hope kids and parents enjoy picking up their favourite products and start their new academic year with full gusto.”